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Take a look at some of our most recent work and insights

Chacka Named one of the 101 Best & Brightest Companies to Work for in the Nation 2016
December 15, 2016

Best and brightest strives to recognize the most influential, trend-setting companies across the country and regionally in focused programs.

http://101bestandbrightest.com/events/2016-best-and-brightest-companies-to-work-for-in-the-nation/winners/

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2017 Search Predictions: Roundtable with Industry Leaders
December 13, 2016

"Chacka Marketing shared results showing how their client saw a 34% increase in branded clicks and a 51% drop in campaign costs when they removed unwanted advertisers from their branded keywords."

http://www.cpcstrategy.com/blog/2016/12/2017-search-predictions/

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The Future of Marketing: 47 Experts Share Their 2017 Predictions
December 8, 2016

"A combination of Amazon cracking down on knockoff/counterfeit goods and a more user-friendly Amazon Marketing Services (AMS) interface will see AMS take off with qualified retailers."

           - Monika Pawelski & David Grow, Digital Media Directors
http://www.business2community.com/marketing/future-marketing-47-experts-share-2017-predictions-01723801#hwcGeFsQ8DlbYskv.97

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Chacka Marketing named gold winner in Best in Biz Awards 2016

November 30, 2016

Chacka Marketing honored as a gold winner in the the Advertising or Marketing Agency of the Year category.

http://www.bestinbizawards.com/%202016-winners/

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Consumers buzz about Black Friday and Cyber Monday online

November 29, 2016

“Year-over-year costs, conversions and clicks all increased at comparable amounts on Black Friday. We fully anticipate a lift in Cyber Monday conversions as a result of the increased click traffic, year over year, on the days leading up to the largest online shopping day of the year.”

          - Casey Wilson, VP of Digital Media

https://www.internetretailer.com/2016/11/28/consumers-buzz-about-black-friday-and-cyber-monday-online

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How trademark poachers drive up a brand’s paid search costs

November 28, 2016

 "An intelligent mix of technology, diligent management and legal support helped stop these rogue competitors in their tracks. Best practices emerged from the effort that marketing leaders can leverage to help their brands identify and overcome similar trademark-infringement challenges—and gain what might be an unexpected profitability boost to their paid search campaigns."

          - Janel Laravie, Chief Executive Officer

https://www.internetretailer.com/commentary/2016/11/28/how-trademark-poachers-drive-brands-paid-search-costs

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Chacka Marketing Recognized As #36 "Best Places to Work 2016"

November 14, 2016

 "Chacka Marketing encourages employees to be happy and healthy through its free health insurance program and open vacation and sick day policy. At the office "family room," staff can relax, watch movies and play games. Catered lunches and early shutdowns on Fridays build camaraderie. To boot, the company goes all out for its holiday party; it has previously flown each employee and a guest to a resort destination for the event."

http://adage.com/article/news/ad-age-s-places-work-2016/306695/

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Big Brands Are Already Targeting Their Competitors With Apple Search Ads

November 4, 2016

 "Someone on Google search might be more inquisitive in the way that they pose their search query," he said. "Apple ones tend to be a little bit shorter—they want to look for something that's very succinct, very specific, and most likely, they will be searching for a brand name."

          - Bill Riddell, Senior Digital Media Specialist

http://www.adweek.com/news/technology/big-brands-are-already-targeting-their-competitors-apple-search-ads-174432

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Using PPC brand protection to decrease campaign costs by 51%

October 24, 2016

"Avery’s agency (Chacka Marketing) learned of the violations from its ad monitoring tool and used the advertising evidence to get Google, Bing and Yahoo to take down the ads."

http://searchengineland.com/using-ppc-brand-protection-decrease-campaign-costs-51-260614

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Chacka Marketing Named a Finalist in 2016 U.S. Search Awards

September 29, 2016

 “Being recognized for the innovation and hard work put into delivering consistent wins for clients, the backbone of Chacka’s continued year-over-year growth, further validates the strength of our unique approach.”

          - Janel Laravie, Chief Executive Officer

http://www.prweb.com/releases/2016/09/prweb13719902.htm

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Industry Voices: Creating a CMO roadmap for attracting and retaining talent

September 21, 2016

“CMOs should create a company roadmap that builds a culture of transparency and effective communication that fosters employee engagement."

           - Janel Laravie, Chief Executive Officer

http://www.fiercecmo.com/strategy-tactics/industry-voices-creating-a-cmo-roadmap-for-attracting-and-retaining-talent

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Strong followings on Instagram produces brands’ seamless transition to Stories

September 2, 2016

“Luxury brands are keen to their audience and are especially aware which social channels they are engaging them on."

           - Shane Ragiel, Social Media Manager

https://www.luxurydaily.com/strong-followings-on-instagram-produces-brands-seamless-transition-to-stories/

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Credit Where Due: Unlocking Social Attribution

August 17, 2016

"Whether using publisher-provided tools or third-party technology, marketers can better account for the value of social ads in the conversion funnel through the use of weighted attribution models and the right tools."

           - Shane Ragiel, Social Media Manager

http://www.adweek.com/socialtimes/shane-ragiel-chacka-marketing-guest-post-social-attribution/643632

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Comprehensive Guide To Negative Keywords: Part II

August 4, 2016

"A good way to QA potential low search volume negatives is to take the negative and positive keyword lists and perform a VLOOKUP to see if any negative keywords match any low-search-volume keywords."

           - David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/281848/comprehensive-guide-to-negative-keywords-part-ii.html

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Sephora, GE embrace Instagram Stories for easier accessibility than on Snapchat

August 4, 2016

“Stories gives brands a new opportunity to connect with fans on Instagram who may not have been engaged due to the recent algorithm change, increasing the amount of daily users and engagement with those users,” 

           - Aubree Rose, Digital Media Manager

http://www.mobilemarketer.com/cms/news/social-networks/23362.html

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Promotion: Vice President of Digital Media at Chacka Marketing

July 14, 2016

"In this role, Wilson leads Chacka’s global digital media planning and buying while guiding new business development and cross-selling across Chacka’s existing client portfolio."

http://www.bizjournals.com/stlouis/potmsearch/detail/submission/6042392/Casey_Wilson

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Comprehensive Guide To Negative Keywords: Part I

July 18, 2016

"Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs."

- David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/280342/comprehensive-guide-to-negative-keywords-part-i.html

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How to Navigate Exporting And File Saving Issues In Excel

July 8, 2016

"For new marketers, one of the first exporting issues they will probably encounter will be a lack of delimiting."

- David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/279911/how-to-navigate-exporting-and-file-saving-issues-i.html

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Microsoft Bing Ads Finds Opportunities In LinkedIn Social Data, AI

June 13, 2016

"I am sure Microsoft will come up with some creative ways to connect Bing Ads and LinkedIn -- possibly through ad extensions -- to increase the importance of both platforms."

- David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/277916/microsoft-bing-ads-finds-opportunities-in-linkedin.html

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How To Handle Google's Recent Device Adjustment Changes

June 2, 2016

“Gaining additional flexibility in device targeting and bidding will factor into future account strategy and structure. “

- David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/276974/how-to-handle-googles-recent-device-adjustment-ch.html

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Google's 'Significant' Move Separates Tablet, Desktop Bids

May 25, 2016

“CPCs may rise on mobile with a more aggressive push compared to desktop. She does anticipate lower CPCs on tablets, and mentioned that CPC costs on mobile and desktop will largely depend on the nature of the business”

- Claire Sheils, Senior Digital Media Specialist

http://www.mediapost.com/publications/article/276684/googles-significant-move-separates-tablet-desk.html&title=Google

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eBay Acquires Ticketbis For StubHub, Expands Opportunities For Advertiser

May 24, 2016

- David Grow, Digital Media Manager

"If eBay rolls Ticketbis into Stubhub, and only advertises Stubhub in Europe, Stubhub will probably gain additional market share."

http://www.mediapost.com/publications/article/276572/ebay-acquires-ticketbis-for-stubhub-expands-oppor.html

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How To Find Or Fix The GTIN In Your Feed

May 13, 2016

“The easiest way to get GTIN in bulk is to reach out to the manufacturer of the product and request the information.”

- David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/275800/how-to-find-or-fix-the-gtin-in-your-feed.html

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Amazon Cagey About Spike In Advertising, Future Plans

April 29, 2016

"Clients using Amazon's advertising products overall have success."

- David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/274650/amazon-cagey-about-spike-in-advertising-future-pl.html

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Ad Bacon's Bid Skillet Named Finalist at the 2016 Kenshoo Infinity Awards

April 27, 2016

“We're always on the lookout for smart technology to help further campaign performance. Google PLA campaigns are a significant part of our retail partner programs, and we're excited about Bid Skillet's approach to proactive optimization.”

- Ryan Booth, Chief Operating Officer

http://www.prnewswire.com/news-releases/ad-bacons-bid-skillet-named-finalist-at-the-2016-kenshoo-infinity-awards-300258174.html

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Google Prepares Marketers For Ad Policy Changes

April 25, 2016

"The change will not affect vendors who only sell unique, used, custom, handmade, or vintage products. Basically, if there is no GTIN because the vendor is the only person who makes that product, or because it is so old that it predates the GTIN system, then the advertisers is not required to use any unique product identifiers."

David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/274223/google-prepares-marketers-for-ad-policy-changes.html

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Interactive video revs up while truly native experiences lag

April 22, 2016

“Interactive video ads are just the most recent wave of creative engagement methods, and I expect the medium will continue growing.”

- Casey Wilson, Digital Media Director

http://www.mobilemarketer.com/cms/news/video/22693.html

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New Kenshoo Research: Mobile and Shopping Ads Drive Q1 2016 Growth in Search and Social

April 19, 2016

“Mobile devices have become the centerpiece of people’s day-to-day lives, enabling everything from communicating with friends to making purchases and everything in between."

Casey Wilson, Digital Media Director

http://kenshoo.com/q1-2016-digital-marketing-snapshot/

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How Trademark Infringement Increases Cost Per Click

April 15, 2016

"Grow said the reduction in brand CPCs saved thousands of dollars for the year."

- David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/273469/how-trademark-infringement-increases-cost-per-clic.html

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Chacka Marketing and The Search Monitor Release Brand Protection Case Study for Avery Office Supplies

March 22, 2016

"We discovered several unauthorized advertisers using Avery's trademark (TM) in their ad copy"

- David Grow, Digital Media Manager

http://www.prweb.com/releases/2016/03/prweb13286610.htm

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Avery Products Corporation Selects Visual IQ for Advanced Marketing Attribution

March 16, 2016

“Avery’s digital agencies, FRED & Associates and Chacka Marketing, will work in tandem with Avery to synthesize the performance metrics for optimal media mix analysis.”

http://www.businesswire.com/news/home/20160316005265/en/Avery-Products-Corporation-Selects-Visual-IQ-Advanced

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How to allocate social media budgets as options grow

March 15, 2016

“Budgets are being shifted away from Facebook and other new channels on a case by case basis,”

- Shane Ragiel, Social Media Manager

http://www.mobilemarketer.com/cms/sectors/marketing/22439.html

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Boutique Search Agency Chacka Taps Booth As COO, Expands Brand Services

November 11, 2015

"Ryan has the unique perspective of having seen the inner workings of just about every agency in existence,"

- Janel Laravie, Chief Executive Officer

http://www.mediapost.com/publications/article/262411/boutique-search-agency-chacka-taps-booth-as-coo-e.html?edition=87742

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Why This CEO Empowered Her Employees to Babysit the Company

October 26, 2015
“…empower those who work with you and for you.”

- Janel Laravie, Chief Executive Officer

http://blog.eonetwork.org/2015/10/why-this-ceo-empowered-her-employees-to-babysit-the-company/#more-13680

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Amazon Text Ads Private Beta User Speaks Out

August 13, 2015

"It's so early, but I realize there will be nuances between the two systems, some items that Amazon doesn't support, but it will be interesting to see how the platform evolves,"

- David Grow, Digital Media Manager

http://www.mediapost.com/publications/article/256070/amazon-text-ads-private-beta-user-speaks-out.html

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The Future of Digital Marketing: Context

May 22, 2015

“The future is here.”

- Janel Laravie, Chief Executive Officer

http://www.dialogtech.com/blog/call-routing/the-future-of-digital-marketing-context

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An Inside Look at Google Shopping Campaigns

April 10, 2014

“The most surprising thing I have learned about PLAs is how the consumer responds to them — people are much more inclined to click on an ad when they can see an image of the exact product they are looking for.”

- Aubree Rose, Digital Media Manager

http://www.kenshoo.com/inside-google-shopping/

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Business Supply Increases Revenue from Google Product Listing Ads 37 Percent with Kenshoo's Custom PLA Bid

July 24, 2013

"PLAs can be an excellent way to reach consumers if used properly,"

- Janel Laravie, Chief Executive Officer

http://www.prnewswire.com/news-releases/business-supply-increases-revenue-from-google-product-listing-ads-37-percent-with-kenshoos-custom-pla-bid-216743251.html

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Google Taps Search Benefits, Ties Display Closely To Keywords

March 22, 2012

“Targeting by keyword -– rather than ad group level -- should help marketers better optimize ads.”

- Janel Laravie, Chief Executive Officer

http://www.mediapost.com/publications/article/170831/google-taps-search-benefits-ties-display-closely.html

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The New Paid Search Ads On The Block

February 19, 2011

“For ad extensions, get on every available one that is applicable to your business!”

- Janel Laravie, Chief Executive Officer

http://www.mediapost.com/publications/article/145284/the-new-paid-search-ads-on-the-block.html

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Personalization, Privacy & The Creep Index

December 17, 2010

“I think we need a movement to educate consumers.”

- Janel Laravie, Chief Executive Officer

http://www.mediapost.com/publications/article/141577/personalization-privacy-the-creep-index.html

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The Google Grinch That Could Steal Christmas

November 10, 2010

“The limited real estate available to paid search advertisers will require them to step up their game and strive for the best relevance, click rates and conversion rates.”

- Janel Laravie, Chief Executive Officer

http://www.mediapost.com/publications/article/140023/the-google-grinch-that-could-steal-christmas.html

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It’s About Who You Know

October 22, 2010

‘The key to harnessing this referral stream is being ahead of it.”

- Janel Laravie, Chief Executive Officer

http://www.mediapost.com/publications/article/138192/its-about-who-you-know.html

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Search Alliance Speculation

September 24, 2010

“My prediction is that much of the impact will be masked by the natural surge driven by the holiday shopping season.”’

- Janel Laravie, Chief Executive Officer

http://www.mediapost.com/publications/article/136362/search-alliance-speculation.html

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Your Born Identity

August 27, 2010

“Personally, I am big on accountability.”

- Janel Laravie, Chief Executive Officer

http://www.mediapost.com/publications/article/134555/your-born-identity.html

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More On Ad Enhancements

July 30, 2010

"if you don't take advantage of these new ad formats, your competitors will."

- Janel Laravie, Chief Executive Officer

http://www.mediapost.com/publications/article/132971/more-on-ad-enhancements.html

CONTACT
 
Chacka Marketing
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(Fountain Square Centre)
1.813.281.1217
Info@ChackaMarketing.com

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