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Doritos Drops Brand And Logo For Color, Ingredients -- Can Search Do The Same?

Aug 26, 2019

"People try to take their brands viral every day and the success rate is low."

     - Janel Laravie, Chief Executive Officer

https://www.mediapost.com/publications/article/339721/doritos-drops-brand-and-logo-for-color-ingredient.html

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For Third Consecutive Year, Chacka Marketing Lands on the Inc. 5000, Ranking Number 463 With Three-Year Growth of 971 Percent

Aug 14, 2019

"The secret to our success has been partnering with growth-minded clients."

     - Janel Laravie, Chief Executive Officer

http://www.prweb.com/releases/for_third_consecutive_year_chacka_marketing_lands_on_the_inc_5000_ranking_number_463_with_three_year_growth_of_971_percent/prweb16504274.htm

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How Winning CMOs are Driving Growth

July 15, 2019

"Most of the aggressive growth happens by getting in front of the new methodologies constantly emerging in digital media.”

     - Monika Doyle, Digital Media Director

https://www.cmswire.com/digital-marketing/how-winning-cmos-are-driving-growth/

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Google Increases Ad Inventory For Apple iOS App Campaigns

June 21, 2019

"Until now, Universal App Campaign only had access to Google Search inventory on the Google Search App for iOS, and not for the Safari browser, where most iOS users do their Google searches. Safari claims 58% percent of mobile browser market share and this creates a huge opportunity.”

     - Allan Thanh, Digital Media Specialist

https://www.mediapost.com/publications/article/337357/google-increases-ad-inventory-for-apple-ios-app-ca.html

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Google Visual Theme for Search Extends Into Discovery Ads, Gallery Ads

May 14, 2019

"This is Google’s latest move toward a search engine results page that is dominated by visual search."

     - Casey Wilson,  VP, Digital Media 

https://www.mediapost.com/publications/article/335826/google-visual-theme-for-search-extends-into-discov.html

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How to Use Instagram to Dramatically Improve Your Business with Shane Ragiel

May 13, 2019

"Brands should view their potential customers as an audience that interacts with all the different social networks and digital channels and focus on engaging them more regardless of their preferred channel."

     - Shane Ragiel,  Digital Media Director

https://medium.com/authority-magazine/how-to-use-instagram-to-dramatically-improve-your-business-with-shane-ragiel-of-chacka-marketing-e6275a104bd2

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Viewability: How to Act on This Gift to Advertisers and Return to Advertising Transparency

May 9, 2019

"Be on the lookout for viewability buzz to continue gaining steam and momentum. This data signal offers much more than a simplistic measurement of ad effectiveness."

     - Casey Wilson,  VP, Digital Media

https://www.targetmarketingmag.com/post/viewability-how-to-act-on-this-gift-to-advertisers-and-return-to-advertising-transparency/

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Evolving The Cross Channel Strategy

Apr 29, 2019

"Search is moving toward audiences rather than keywords and that there is synergy between or among channels."

     - Monika Doyle,  Digital Media Director

https://www.mediapost.com/publications/article/335165/evolving-the-cross-channel-strategy.html

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Why Marketers Should Tap Into the Potential of Bing Ads, the Dark Horse of the Search World

Mar 21, 2019

"With the introduction of the Microsoft Audience Network (MSAN), enhanced AI capabilities and increased partnerships within the last 12 months, Bing Ads is becoming an even more advanced channel that should be tapped to effectively reach the right audience at key moments."

     - Monika Doyle,  Digital Media Director

https://www.targetmarketingmag.com/post/why-marketers-should-tap-into-bing-ads

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Laravie molds Chacka Marketing into a national leader in digital media, professional development

Jan 11, 2019

"I tell my team this all the time: You have to be able to take pride in what you are doing."

     - Janel Laravie,  Chief Executive Officer

https://www.bizjournals.com/tampabay/news/2019/01/11/laravie-molds-chacka-marketing-into-a-national.html

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Best Places to Work 2019

Jan 7, 2019

"We hire against these core values. We have incentive programs internally to recognize individuals that exemplify these values."

     - Janel Laravie,  Chief Executive Officer

https://adage.com/article/best-places-to-work/ad-age-places-work-2019/316115/

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Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, Targeting

Jan 4, 2019

“Advertisers have always placed their media in channels or locations and, now, with digital, targeting, interests, behaviors, and demographics that over-index with their products—advertisers should go where customers go."

     - Shane Ragiel,  Digital Media Director

https://www.mediapost.com/publications/article/330109/agencies-agree-non-binary-gender-us-laws-will-st.html

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Google To Release Agency Client Information For California Federal Court Trial

Nov 26, 2018

“As an agency, we continually scrutinize ad quality. If we feel any of our clients receive poor quality traffic, we compile all the data and present it to Google.”

     - Janel Laravie,  Chief Executive Officer

https://www.mediapost.com/publications/article/328517/google-to-release-agency-client-information-for-ca.html

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Google Will Learn From Its Mistakes Without Financial Hit

Nov 2, 2018

“Executives are taking feedback and actually support the employees in the walkout means that Google is handling this like a pro."

     - Janel Laravie,  Chief Executive Officer

https://www.mediapost.com/publications/article/327521/google-will-learn-from-its-mistakes-without-financ.html?edition=111611

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Google Gets Marketer Pushback On Automation

Sept 11, 2018

“There are effective ways to use smart bidding, but I have not seen it proved successful when applied in mass."

     - Janel Laravie,  Chief Executive Officer

https://www.mediapost.com/publications/article/324948/google-gets-marketer-pushback-on-automation.html?edition=110910

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Janel Laravie, 2018 BusinessWoman of the Year honoree 

Aug 15, 2018

"She believes building those around her creates a confident team and an environment in which employees want to grow and thrive."

https://www.bizjournals.com/tampabay/news/2018/08/15/janel-laravie-2018-businesswoman-of-the-year.html

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Inc. Mag’s Revenue Survey Indicates Slowing Growth In Ad Tech

Aug 15, 2018

"What is striking is that both DIY software solutions such as AdCellerant and TripleLift and digital agencies such as Chacka Marketing and Rise Interactive were represented in roughly equal measure."

https://adexchanger.com/ad-exchange-news/inc-mags-revenue-survey-indicates-slowing-growth-in-ad-tech/

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Sarasota software company cracks the Inc. 5000's top 15

Aug 15, 2018

"More than 60 local (Tampa) companies made their way into the Inc. 5000."

https://www.prweb.com/releases/chacka_marketing_climbs_1_152_spots_in_annual_inc_5000_ranks_367/prweb15693869.htm

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Chacka Marketing Climbs 1,152 Spots in Annual Inc. 5000, Ranks 367

Aug 15, 2018

"Our ongoing commitment to automation, innovation and employee development provides the foundation for Chacka Marketing’s organizational success."

     - Janel Laravie,  Chief Executive Officer

https://www.prweb.com/releases/chacka_marketing_climbs_1_152_spots_in_annual_inc_5000_ranks_367/prweb15693869.htm

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The Inc.500 2018

Aug 15, 2018

"Chacka ranks as #367 in the annual ranking of the fastest-growing private companies in America."

https://www.inc.com/profile/chacka-marketing

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Six Ways to Measure How Online Ads Impact In-Store Sales

Jun 26, 2018

"From Chacka’s experience, when it comes to conversions, “near me” keywords drive the highest store visit rate. Not surprisingly, mobile phones drove customers in-store at a 26 percent higher rate and a 65 percent cheaper cost-per-store-visit than other devices."

     - Monika Doyle,  Digital Media Director

https://www.digitalcommerce360.com/2018/06/26/six-ways-to-measure-how-online-ads-impact-in-store-sales/

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The Value of Programmatic Advertising: Why KPIs Trump CPMs

Jun 13, 2018

“For performance-based advertisers, CPMs should be the least of their concerns; It’s more critical to focus on the validity and performance of ads. When an advertiser bids more and achieves greater volume while staying within the client’s pre-determined key performance indicators (KPIs), the higher costs become a justified investment."

     - Janel Laravie,  Chief Executive Officer

https://www.targetmarketingmag.com/article/the-value-of-programmatic-advertising-why-kpis-trump-cpms/

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Meet the 2018 Fast 50 honorees

Jun 12, 2018

“The companies being honored are all privately held, locally owned, for-profit companies with three years of consecutive growth and annual revenues of at least $1 million in 2015 or $5 million in 2017."

https://www.bizjournals.com/tampabay/news/2018/06/12/meet-the-2018-fast-50-honorees.html

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Expert Opinion: Marketing Automation Featuring Shane Ragiel

May 9, 2018

“Technology has been around for years to help optimize advertisers' delivery and measurement system, but as artificial intelligence (AI) begins to take on a bigger role, advertisers will be able to maximize ad spend for individuals based on their customer lifetime value."

     - Shane Ragiel,  Digital Media Director

https://martechexec.com/article/expert-opinion-marketing-automation-featuring-Shane-Ragiel.html

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What Spamless Marketing Automation Actually Looks Like (and How to Make it Your M.O.)

May 9, 2018

“As artificial intelligence (AI) begins to take on a bigger role, advertisers will be able to maximize ad spend for individuals based on their customer lifetime value. This improved technology will provide the ability to scale advertising programs efficiently replacing the manual and often rigorous processes relied upon to date."

     - Shane Ragiel,  Digital Media Director

https://martechexec.com/article/what-spamless-marketing-automation-actually-looks-like-and-how-to-make-it-your-m-o.html 

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EY Announces Janel Laravie of Chacka Marketing Entrepreneur Of The Year® 2018 Award Finalist in Florida

Apr 26, 2018

“This honor means a lot to me, but it’s really a testament to the tremendous team I get to work with every day."

     - Janel Laravie,  Chief Executive Officer

http://www.prweb.com/releases/2018/04/prweb15445077.htm

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Expert Opinion: Business Intelligence Featuring Marc Cerniglio

Apr 16, 2018

"Data visualizations will become a larger player in BI. Visualizations are more than just pretty pictures; when focused on the right data points, they can be powerful story tellers.”

     - Marc Cerniglio,  Manager of Insights & Automation

https://martechexec.com/article/expert-opinion-business-intelligence-featuring-marc-cerniglio.html

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Marketer-Turned-Magician: How Future Business Intelligence Tools Will Spin Guesswork into Gold

Apr 16, 2018

"The use of [BI] tools is multi-faceted: they provide data storage, data integrity and most importantly, reduce the number of manual hours it takes to pull data and compile reports.”

     - Marc Cerniglio,  Manager of Insights & Automation

https://martechexec.com/article/marketer-magician-business-intelligence-gold.html

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Ingenious Martech Hacks from the Pros Featuring Thalia Chance-Chin

Apr 1, 2018

"As a digital marketing agency, Chacka Marketing relies on a variety of tools that assist with project and client campaign management. To make the most of these tools, we've created several hacks to customize workflows and communications to deliver the best results.”

     - Thalia Chance-Chin,  Digital Media Manager

https://martechexec.com/article/ingenious-martech-hacks-from-the-pros-featuring-thalia-chance-chin.html

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Targeted Search Engine Advertising Helps VoteWithMe in Pennsylvania Special Election

Mar 19, 2018

"We’re delighted that in such a close election, VoteWithMe, our field presence and partnerships, and the digital campaign orchestrated by Chacka was part of a strong progressive wave that helped Conor Lamb win.”

http://www.abc-7.com/story/37756987/targeted-search-engine-advertising-helps-votewithme-in-pennsylvania-special-election

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Best Practices for Advertising on Instagram

Jan 29, 2018

"The image-centric nature of the platform is front-and-center with photo- and video-based ad options designed to capture consumer attention in a way that its users are accustomed to, and in a way that other ad platforms can’t quite match."

     - Shane Ragiel,  Digital Media Director

http://www.adweek.com/digital/shane-ragiel-chacka-marketing-guest-post-best-practices-for-advertising-on-instagram/

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Chacka Marketing Reports Continued Growth In 2017; Renews Focus On Expanding Programmatic And E-Commerce Capabilities

Jan 11, 2018

"We continue to set our sights high, and are committed to promoting expanded offerings in all facets of digital marketing to provide current and prospective clients with best-in-class service and results."

     - Janel Laravie,  Chief Executive Officer

http://www.prweb.com/releases/2018/01/prweb15081366.htm

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How Search Will Be Transformed In 2018 And Beyond

Jan 2, 2018

"Google will keep tweaking its shopping offering and expand its marketplace in an effort to regain footing that has been lost to Amazon in the retail space. All browsers will adopt the Safari model of reducing cookie life to 24 hours."

     - David Grow,  Digital Media Director

https://www.mediapost.com/publications/article/312297/how-search-will-be-transformed-in-2018-and-beyond.html?edition=106810

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Top Movers & Shakers to Watch in 2018

Jan 2, 2018

"Laravie runs one of the most successful female-owned digital media agencies in the country, Chacka Marketing"

https://www.websitemagazine.com/blog/top-movers-shakers-to-watch-in-2018

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Chacka Marketing Hires Dean Nieves as Director of Business Solutions

Dec 21, 2017

"I look forward to working with such a knowledgeable team of professionals to further develop and expand its position within the industry."

     - Dean Nieves, Director of Business Solutions

http://www.prweb.com/releases/2017/12/prweb15038541.htm

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How to Win at Customer-Centric Marketing: 33 Marketing Pros Reveal the Single Most Effective Tactic to Win at Customer Centric Marketing

Dec 18, 2017

"Realizing their need and providing a strong ad message will guide them along the path to purchase, ultimately helping marketers reach their goals."

     - Monika Doyle, Digital Media Director

https://www.ngdata.com/customer-centric-marketing-tactics/#Doyle

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Personalized Marketing: 29 Experts Reveal the Most Overlooked Aspects of Personalized Marketing (And Why They Matter)

Nov 29, 2017

"The more data-driven we have become in the marketing industry, the more we tend to take the human aspect of marketing out of the equation."

     - Andrew Mimault, Sr. Digital Media Specialist

https://www.ngdata.com/personalized-marketing/#Mimault

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Ask Anything About: Dark Posts

Nov 28, 2017

"The flip side of that is, for advertisers seeking insights into their competition’s approach, this new transparency offers them the ability to collect and make sense of the new competitive intelligence available to them. Even if it’s just surface-level data, they can use that to plan or adjust their own campaigns based on the publicly available information."

     - Shane Ragiel,  Digital Media Director

https://www.websitemagazine.com/blog/ask-anything-about-dark-posts

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Ecommerce Marketing: A Guide for Reaching Today’s Customer

Nov 8, 2017

"Automation and AI are not new trends, but they’ve found such traction with ecommerce advertisers that their staying power is solid and getting stronger with each product release." 

     - Casey Wilson,  VP of Digital Media

https://martechexec.com/article/ecommerce-marketing-guide-reaching-todays-customer.html

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Facebook Holds Ads Up to the Light for Greater Transparency

Nov 6, 2017

"While the election meddling fast-tracked its efforts, Facebook was making efforts to increase transparency long before this to make sure that they buttoned up their ad offerings."

     - Shane Ragiel,  Digital Media Director

http://www.econtentmag.com/Articles/Editorial/Industry-Insights/Facebook-Holds-Ads-Up-to-the-Light-for-Greater-Transparency-121548.htm

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Expert Opinion: Ecommerce Marketing featuring Casey Wilson

Nov 2, 2017

"The notion that technology can buy and sell media in real time based on the propensity of the consumer to purchase has rung true for savvy marketers." 

     - Casey Wilson,  VP of Digital Media

https://martechexec.com/article/expert-opinion-ecommerce-marketing-featuring-casey-wilson.html

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Three Audience Targeting Tactics To Whip Your Digital Marketing Campaigns Into Shape

Nov 2, 2017

"That’s why it’s important to begin each campaign by identifying which specific people you want to reach, what content you want to share with them, and when and where you do." 

     - Casey Wilson,  VP of Digital Media

https://www.forbes.com/sites/forbesagencycouncil/2017/11/02/three-audience-targeting-tactics-to-whip-your-digital-marketing-campaigns-into-shape/#14744423c20e

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Google To Use Location Data To Serve Local Search Results

Oct 31, 2017

"It should make understanding geo-performance easier, which makes analysis easier." 

     - David Grow,  Digital Media Director

https://www.mediapost.com/publications/article/309475/google-to-use-location-data-to-serve-local-search.html

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Google Shopping Automates Pricing, Availability

Oct 18, 2017

"It’s not anything to be alarmed about, but it can’t be completely ignored."

     - David Grow,  Digital Media Director

https://www.mediapost.com/publications/article/308979/google-shopping-automates-pricing-availability.html

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Chacka Marketing Makes Shortlist for US Search Awards 2017

Sept 28, 2017

Chacka Marketing is shortlisted for Best Large PPC Agency.

http://www.ussearchawards.com/2017-shortlist

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Google Still #1 for Product Discovery

Sept 26, 2017

"Being able to translate activity from Amazon to other channels such as Facebook and Pinterest, is incredibly valuable for our clients."

https://www.websitemagazine.com/blog/google-still-1-for-product-discovery

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Is Amazon the next big advertising platform?

Sept 19, 2017

"Chacka now runs more than 100 campaigns for Avery, a marked increase from the 20 to 30 the brand could handle internally. And the vendor is regularly optimizing the keywords it targets to help find the most effective keywords at the most effective price. “It wasn’t just the quantity that went up,” Wainberg says. “The quality of the management went up as well."

https://www.digitalcommerce360.com/2017/09/19/amazon-next-big-advertising-platform/

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The top 20 cities in America for businesswomen

Sept 19, 2017

"The business community throughout Westshore and downtown Tampa encompasses unique and professional networking and meeting environments, like the Oxford Exchange and Centre Club."

https://www.sharefile.com/blog/top-20-cities-for-businesswomen/

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Florida Fast 100 - Florida's Fastest-Growing Companies, #30

Sept 15, 2017

"Companies had to be privately-held, headquartered in Florida, for-profit, in business prior to Jan. 1, 2014 and had revenues of at least $1 million in 2014 or $5 million in 2016."

https://www.bizjournals.com/tampabay/subscriber-only/2017/09/15/florida-fast-100-floridas-fastest.html

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Top Brands and Agencies Seize the Amazon Opportunity with Kenshoo E-Commerce Marketing Ahead of the Holiday Season

Sept 13, 2017

"Our job is to put our clients where their customers are. In order to do this, it’s critical for brands to be active on Amazon."

     - Janel Laravie, Chief Executive Officer

https://kenshoo.com/amazon-opportunity-with-kenshoo-e-commerce-marketing/

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What's The Future of Social Media Marketing?

Sept 9, 2017

"In 10-15 years, marketers should expect to seamlessly track a user across every social platform to see the multi-touch interactions with their brands."

     - Shane Ragiel, Digital Media Director

http://www.futureofeverything.io/2017/09/09/future-social-media-marketing/

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Google Maps To Report Closed Roads In Real-Time As Hurricane Irma Hits

Sept 7, 2017

"As a Florida resident and long-time Google partner, I'm happy to see them involved and happy to help in any way they can."

     - Janel Laravie, Chief Executive Officer

https://www.mediapost.com/publications/article/307007/google-maps-to-report-closed-roads-in-real-time-as.html

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It’s A Holiday Jungle – A Retailer’s Guide To Amazon Marketing Services

Sept 5, 2017

"AMS has been such a remarkable and profitable tool for advertisers because the platform services shoppers nearest the bottom of the sales funnel. Since these people are actively searching for the products they need, it’s likely these searches will result in a transaction."

     - Trevaris Anderson, Digital Media Manager

https://www.retailtouchpoints.com/features/executive-viewpoints/it-s-a-holiday-jungle-a-retailer-s-guide-to-amazon-marketing-services

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Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns

Aug 31, 2017

"Sometimes it's okay to discourage a click if you're trying to qualify it."

     - Janel Laravie, Chief Executive Officer

https://www.mediapost.com/publications/article/306731/google-to-test-creating-ad-variations-for-advertis.html

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Chacka Marketing Ranks No. 1519 on the 2017 Inc. 5000 with Three-Year Sales Growth of 265%

Aug 17, 2017

"We continue to set our sights high, and are committed to promoting expanded offerings in all facets of digital marketing to provide current and prospective clients with best-in-class service and results."

     - Janel Laravie, Chief Executive Officer

http://www.prweb.com/releases/prweb14606838.htm

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Google's Universal App Campaigns will soon replace all AdWords app install ad

Aug 15, 2017

"With UAC, Google is using machine learning and a data-driven approach to take the guesswork out of digital marketing for apps."

     - Bill Riddell,  Digital Media Manager

http://www.mobilemarketer.com/news/googles-universal-app-campaigns-will-soon-replace-all-adwords-app-install/449369/

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Google Makes Major Changes to App Install Program

Aug 14, 2017

“Google is releasing two new variants of UAC. One focuses on target cost per acquisition where the marketer tells Google how much they are willing to pay. Google identifies the consumers based on many signals to drive more qualified users at or below the CPA set in the platform. " 

     - Bill Riddell,  Digital Media Manager

https://www.mediapost.com/publications/article/305751/google-makes-major-changes-to-app-install-ad-progr.html

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Is Amazon Suppressing Search Results, Or Is There A Glitch?

Aug 11, 2017

“In 10-15 years, no one will remember the term ‘multichannel.’ It’s not the end of advertising dollars across channels, but rather a shift in the way we think of channels and their relationship to others." 

     - David Grow,  Digital Media Director

https://www.mediapost.com/publications/article/305679/is-amazon-suppressing-search-results-or-is-there.html?edition=104647

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Microsoft Advertising announces the finalists for the 2017 Bing Agency Awards

Aug 9, 2017

“Independent agency of the year is awarded to an independent agency that engages with Bing Ads in partnership, grows its Bing Ads spend and product adoption, and exhibits ingenuity and creativity around product application and optimization.”  

https://advertise.bingads.microsoft.com/en-us/blog/post/august-2017/microsoft-advertising-announces-the-finalists-for-the-2017-bing-agency-awards?feed=blogposts

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Fast 50 - Fastest Growing Companies in Tampa Bay

July 27, 2017

“Companies listed are based in Hernando, Hillsborough, Manatee, Pasco, Pinellas, Polk and Sarasota counties, have a minimum revenue of $1 million in 2014 or $5 million in 2016, and showed three years of consecutive revenue growth.”

https://www.bizjournals.com/tampabay/subscriber-only/2017/07/27/fast-50-fastest-growing-companies-in.html

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Ask The Thought Leaders: What’s The Future Of Multichannel Retailing?
July 7, 2017

“In 10-15 years, no one will remember the term ‘multichannel.’ It’s not the end of advertising dollars across channels, but rather a shift in the way we think of channels and their relationship to others." 

     - Casey Wilson, VP, Digital Media

http://www.futureofeverything.io/2017/07/06/future-multichannel-retailing/

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From brewers to builders, these are Tampa Bay's 50 fastest-growing companies
June 16, 2017

The Fast 50 represent the fastest-growing companies in Tampa Bay ranked by two year's revenue growth.

https://www.bizjournals.com/tampabay/news/2017/06/16/from-brewers-to-builders-these-are-tampa-bays-50.html

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How To Prepare For Changes To AdWords Enhanced CPC
June 9, 2017

"With the change, ECPC will be uncapped and allowed to increase or lower bids as much as it deems necessary to maximize performance within each auction."

     - David Grow, Digital Media Director

https://www.mediapost.com/publications/article/302588/how-to-prepare-for-changes-to-adwords-enhanced-cpc.html

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How Marketers Can Tap Pinterest’s New Visual Discovery Tools
June 1, 2017

"Marketers shouldn’t be intimidated if they’re unfamiliar with the Pinterest platform; instead, they should recognize the decision and buying power of the hyper-engaged “pinner” and reap the advantage of early adoption of these new visual discovery tools by getting involved through Pinterest agency partners to try them out."

     - Kim Davis, Digital Media Manager

http://www.adweek.com/digital/kim-davis-chacka-marketing-guest-post-pinterest-visual-discovery-tools/

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Ask The Thought Leaders: What’s the Future of Google?
May 1, 2017

"In the coming years, Google will likely ramp up efforts to not only keep consumers inside its ecosystem but strive to become the first and only stop for any consumers seeking to purchase.”    

     - Janel Laravie, Chief Executive Officer

http://www.futureofeverything.io/2017/05/01/future-google/

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Trademark hijackers are hurting online advertisers; here’s how to stop them
April 29, 2017

"For many organizations, it’s easy to overlook trademark hijacking in online advertising because of the variety of publishers and networks that serve ads, but a three part recipe of intelligent technology, diligent management and legal support can turn the tide."     

     - David Grow, Digital Media Director

http://www.ipwatchdog.com/2017/04/29/trademark-hijackers-hurting-online-advertisers-heres-how-to-stop-them/id=82505/

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DMN: Janel Laravie, Founder and CEO, Chacka Marketing
April 26, 2017

"Laravie founded Chacka with the vision of offering digital marketing expertise to advertisers, focusing on a high level of technological integration that provides efficiencies to everyday digital marketing campaign management."

http://www.dmnews.com/events/janel-laravie-founder-and-ceo-chacka-marketing/article/651911/

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Ask The Thought Leaders: What’s the Future of Facebook?
April 25, 2017

"Over the next five years, Facebook could begin to generate ad revenue while keeping the user inside the Facebook ecosystem by enabling users to store credit card information as part of their profile settings and having the option to click & buy without leaving their newsfeed.”

     - Janel Laravie, Chief Executive Officer

http://www.futureofeverything.io/2017/04/25/future-facebook/

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Who Will Buy 3Q Digital From Harte Hanks?
April 21, 2017

"Laravie thinks a holding company like Dentsu might want to fold in 3Q to support agencies like iProspect, in a similar way to the path it took with Merkle, Covario and, most recently, Leapfrog. Or a large independent agency in a strong financial position could use 3Q to catapult their own growth, she said."

https://www.mediapost.com/publications/article/299623/who-will-buy-3q-digital-from-harte-hanks.html

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TBBJ presents the 2017 Best Places to Work
April 20, 2017

"The more we can make our workplaces seem like a day at the beach – literally and figuratively – the better for the bottom line. Here are the Best Places to Work in Tampa Bay in 2017."

http://www.bizjournals.com/tampabay/news/2017/04/20/tbbj-presents-the-2017-best-places-to-work.html

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Here are this year's Best Places to Work
March 10, 2017

"Sixty local businesses have made the cut as finalists for the Tampa Bay Business Journal's 2016 Best Places to Work Awards."

http://www.bizjournals.com/tampabay/news/2016/03/10/here-are-this-years-best-places-to-work.html

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How To Spot Affiliate Ad Hijacking
March 6, 2017

"Ad hijacking is not something that most affiliates engage in, but when they do, the harm done to paid-search programs can be substantial and can overshadow the positives that affiliate programs bring to the table."

     - David Grow, Digital Media Director

http://www.mediapost.com/publications/article/296464/how-to-spot-affiliate-ad-hijacking.html

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Get with the program
March 1 2017

“For Champion, it’s more about buying the right people than the right placement."

     - Janel Laravie, Chief Executive Officer

https://www.digitalcommerce360.com/2017/03/01/get-with-the-program/

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Chacka Marketing Hires Mike Marcus as Director of Business Solutions
February 28, 2017

"I look forward to working with Chacka's dedicated and professional team to help fill in the gaps and further expand its position as an industry leader to raise the bar even higher."”

     - Mike Marcus, Director of Business Solutions

http://business.itbusinessnet.com/article/Chacka-Marketing-Hires-Mike-Marcus-as-Director-of-Business-Solutions-4839743

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Expert PPC Tips: Agencies Share Their Best Practices, Brand Verity eBook
February 23, 2017

“When building a brand, the most important thing is protecting it. The biggest opportunity we see paid search managers miss is not bidding on their trademark.”

     - Monika Pawelski, Digital Media Director

https://www.brandverity.com/expert-ppc-tips-best-practices/

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Career Q&A with Hall of Femme Winner Janel Laravie
February 20, 2017

“The president of the company I worked for sat me down and told me that I had a bright future there but needed to distinguish between the right things and wrong things to learn from others. This blunt conversation made me bucket my experiences into two categories: emulate or avoid. This has helped me learn from all of my experiences, good and bad.”

     - Janel Laravie, Chief Executive Officer

http://www.dmnews.com/marketing-strategy/career-qa-with-hall-of-femme-winner-janel-laravie/article/638343/

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Chacka Marketing Reports Record Growth in 2016; Expands Footprint in Programmatic and Display
January 31, 2017

“We're setting our sights high for the year ahead; Chacka's continued investment in people, processes and technology positions the agency for further growth in 2017, including our commitment to promoting expanded offerings in programmatic display.”

     - Janel Laravie, Chief Executive Officer

http://www.benzinga.com/pressreleases/17/01/p8972622/chacka-marketing-reports-record-growth-in-2016-expands-footprint-in-pro

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New Kenshoo Research: Product Ads on Social and Search Play Key Role in Retail and Election-Focused Q4
January 24, 2017

“Throughout the year, but especially during the holiday season, we rely on Kenshoo to keep us ahead of the curve and the competition in terms of adopting, testing and optimizing ads to ensure our brands interact with their customers when and how they prefer.”

     - Ryan Booth, Chief Operating Officer

http://kenshoo.com/q4_digital_marketing_trends/

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Google To Offer 'Mute' Button, Develops Cloud-Based Measurement System
January 20, 2017

"This signals a shift by Google in how advertisers should view YouTube and is likely aimed to tap into brand TV dollars, migrating more offline ad dollars to online to boost Alphabet's revenue."

     - David Grow, Digital Media Director

http://www.mediapost.com/publications/article/293377/google-to-offer-mute-button-develops-cloud-base.html

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Chacka Marketing Selects Megan Phelan as Director of Programmatic
January 17, 2017

"Advertisers increasingly seek ways to achieve measurable business results with programmatic, and I’ll ensure Chacka empowers them to do that by developing marketing campaigns that effectively activate their audiences."

     - Megan Phelan, Director of Programmatic

http://www.prweb.com/releases/2017/01/prweb13988374.htm

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CONTACT
 
Chacka Marketing
4301 Anchor Plaza Pkwy. Suite 220
Tampa, FL 33634
(Fountain Square Centre)
1.813.281.1217
Info@ChackaMarketing.com

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