AGENCY POV

Read our thought leadership and insights on the latest digital trends

AD VARIATIONS

Google is rolling out a new feature named, “Ad Variations.” With this product, advertisers will begin seeing alerts in their AdWords account to suggest new ads. After 14 days, the suggested ads will automatically be added to an account, unless a user has decided to remove them. 

GOOGLE'S NEW ADWORDS ROTATION SETTINGS

Google announced that ad rotation will be minimized from the current four settings to two: “optimize” and “rotate indefinitely.” This change will begin in late September and any advertisers utilizing “optimize for conversions” or “Rotate evenly” will no longer be supported.

EXACT MATCH IS DEAD

Google announced that Exact Match close variant keyword targeting will be broadened to ignore certain function words & potentially change query word order. With this change, advertisers’ ability to finely control query traffic has been eliminated

AMAZON ADS IN GOOGLE SHOPPING

As recently as late December, advertisers noticed Amazon testing Google Shopping ads on certain home goods products on desktop and mobile Google search results. The question must be asked, is Amazon waving the white flag or is something else going on?

TRANSPARENCY IN ADVERTISING

The right way for media agencies to do business with clients has always been to be fair and transparent. As a result of this report, more and more advertisers will agree that transparency is not optional, but a requirement, part of the cost of admission.

THE END OF FBX

In early 2015, Facebook pared down the number of partners who were able to purchase their ad inventory on the exchange to  include names like Criteo, DataXu, MediaMath and AppNexus. On Wednesday, the social media giant gave these companies the final death knell, declaring that Facebook Exchange Platform will officially be no longer come November; the busiest quarter for most eCommerce brands.

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