CASE STUDIES

SOCIAL: FACEBOOK

Chacka Marketing helps leader in personalized photo services scale Facebook program spend by 2.5x with 25.5% increase in ROI

BACKGROUND

A household name in personalized photo services came to Chacka looking to efficiently expand their Social programs

 

CHALLENGE

  • Scale spend while maintaining positive ROI

  • Effectively use their multi-million visitor remarketing list to encourage the final sale

  • Reduce the amount of content development needed to create remarketing ads

 

SOLUTION

 

  • Leverage Google shopping feed to seamlessly implement new Facebook Dynamic Product Ads

  • Optimize program spend by implementing advanced segmentation by placement (Desktop, Mobile, Right-hand column), and by maneuvering bids and budgets based on day of week performance trends

 

RESULTS

 

  • In Q4, the advertiser increased media investment by 2.5x

 

  • Drove 25.5% increase in ROI

 

  • Since this test, the advertiser has increased investment in this initiative and is looking at a 5x investment for next Q4

CONTACT
 
Chacka Marketing
4301 Anchor Plaza Pkwy. Suite 220
Tampa, FL 33634
(Fountain Square Centre)
1.813.281.1217
Info@ChackaMarketing.com

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