CASE STUDIES

PAID SEACH: ONBOARDING

Chacka Makes a Statement Restructuring PPC Program for Fashion Jewelry Outlet, Lia Sophia

 BACKGROUND

 

Lia Sophia, an online fashion jewelry destination outlet, known for their high-quality and trendy collections, partnered with Chacka Marketing to efficiently expand their paid search program and increase profit share.

 

CHALLENGE

  • Increase sales while maintaining a 2:1 ROI.

 

  • Creatively leverage their multi-million visitor remarketing lists to grow sales.

 

SOLUTION

 

  • Following Chacka’s best practices, the team restructured the pay-per-click (PPC) program, separating campaigns by match type. This approach allowed the team to properly fund keywords with the greatest propensity to convert. 

 

  • Expand keyword coverage around top-converting products; create keyword parity across channels.

  • A/B split test remarketing assets to aide in improving click-through rate (CTR) and quality score.

 

RESULTS

 

  • Within the first two weeks of the account restructure, conversion & revenue volume improved by 35%, while achieving the target 2:1 ROI.

  • Aggregately, in the 4 weeks following the first phase of the restructure, revenue improved 68% and ROI was 11% higher than goal.

  • By building out new products and implementing match type separation, the Chacka team expanded the keyword bank by 503%.

With expert strategic planning, Chacka helped us not only meet our goal, but exceed it during a transitional period in our PPC program. Through the restructure, we were able to reinvest back into our digital program to grow our business to unexpected heights.

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- Brandon Cook, Director of Digital Marketing, Lia Sophia

CONTACT
 
Chacka Marketing
4301 Anchor Plaza Pkwy. Suite 220
Tampa, FL 33634
(Fountain Square Centre)
1.813.281.1217
Info@ChackaMarketing.com

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