SOLUTION

 

  • Chacka transitioned budgets from high-cost, non-brand campaigns to a Dynamic Search Ads (DSA) campaign

  • DSA was an ideal fit due to the ability to capture a myriad of searched terms, ability to create a dynamic headline associated with the query and drop customers who clicked on the ad to a relevant landing page. With high customer demand for new product releases, hard-to-find items and increase in competitive landscape, DSA could effectively reach their broad consumer base

  • The campaign was also used for creating new keyword mining opportunities

RESULTS

 

The results of the strategy shift were impactful:

 

  • DSA drove a 45% higher than total non-brand click-through-rate (CTR)

  • While DSA conversion rate was lower than total non-brand, the CPCs improved 56% and drove a 22% lower cost-per-acquisition (CPA)

  • 30% improvement on return-on-ad-spend (ROAS)

  • Overall YoY, they drove 72% more traffic to the client website

BACKGROUND & CHALLENGE

  • A Fortune 500 retailer tasked Chacka to reduce cost-per-click (CPC) and combat increased competition on non-brand search campaigns

CASE STUDIES

DYNAMIC SEARCH ADS

Highly Efficient Dynamic Search Ads Campaign Reduces Non-Brand CPC by 56% for Fortune 500 Retailer

CONTACT
 
Chacka Marketing
4301 Anchor Plaza Pkwy. Suite 220
Tampa, FL 33634
(Fountain Square Centre)
1.813.281.1217
Info@ChackaMarketing.com

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