CASE STUDIES

PAID SEARCH AND DISPLAY

2015 Infinity Award Entry: Chacka Marketing and Experian for College Ave

BACKGROUND

  • Support launch of College Ave brand in private student loan space

through integrated search and display approach

 

SOLUTION

  • Integrate paid search and display advertising efforts while de-duping tracked conversions for accuracy to understand path-to-conversion

  • Balance creative messaging to drive loan application completions and create brand recognition from scratch

RESULTS

  • Discovered that 34% of all completed actions were touched by both search and display

  • 10-17% of all conversions driven by the new College Ave brand

CONTACT
 
Chacka Marketing
4301 Anchor Plaza Pkwy. Suite 220
Tampa, FL 33634
(Fountain Square Centre)
1.813.281.1217
Info@ChackaMarketing.com

©Copyright 2019 Chacka Marketing. All rights reserved.