Paid Search Coordinator

Chacka Marketing is seeking talented individuals to join our team as a Paid Search Media Coordinator, reporting to a Digital Media Manager.

The Coordinator is an entry-level position that will assist Digital Media Specialists and Digital Media Managers in the day-to-day planning and execution of paid search marketing campaigns. The Coordinator is an integral part of the marketing team and provides critical support to facilitate all aspects of campaign management.
 
A successful Coordinator will be revenue-minded, have an entrepreneurial mindset and be passionate about our client partners' success.

Operational Responsibilities:

 

  • Assist with the execution of search marketing campaigns for clients from top to bottom at the direction of Digital Media Managers, including the development of comprehensive keyword lists, creation and testing of ad copy, submission to search engines, testing of keyword variations, and reporting

  • Responsible for monitoring client budgets

  • Responsible for joining weekly client calls and creating weekly client reports

  • Responsible for documenting meeting minutes, writing call recaps and updating Task tracker after all weekly calls

  • Develop and demonstrate extensive knowledge of the paid search channel, and learn client-facing skills

  • Develop technical skills in Excel, 3rd party tools and SEM platforms

  • Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes, and promotional initiatives

  • Perform frequent landing page audits, ensuring traffic is delivered to optimal landing pages at all times; present new landing page recommendations as needed

  • Monitor client, competitor, and industry changes

  • Responsible for acting on brand policing recommendations from 3rd party monitoring tools

  • Prepare ad copy recommendations to be reviewed by Specialists and/or Managers

  • Gather and analyze data to write insights for ongoing client reports

  • Assist with the execution and analysis of testing (ad copy, landing page, bid, Geo, etc.)

  • Stay current on industry blogs

  • Compile all required historical data for the team’s QBRs

  • Support account managers with initiatives on an ad hoc basis

 

 

Qualifications:

 

  • Bachelor’s degree in Marketing, Advertising, Communication, Business or related field

  • Must be results-driven, enjoy problem-solving and passionate about being challenged

  • Possess and demonstrate the ability to think analytically

  • Strong quantitative analysis and reporting skills

  • Solid proficiency with Excel and PowerPoint for in-depth analysis, client-facing reports, and presentations

  • Ability to prioritize and strategize based on company and client goals

  • Strong project management and multi-tasking skills are a must

  • Strong desire and ability to think creatively, solve problems, and use professional judgment

  • Exemplary written and oral communication skills

  • Strong time management skills

  • Ability to work independently and in a team environment

  • Ability to handle changing priorities and work calmly under pressure

  • Detail-oriented and organized

  • Ability to meet deadlines

  • Maintain a positive attitude at all times

  • Self-starter

  • Google Ads, Bing/Microsoft Ads or Kenshoo certification a plus

 

About Chacka:


As a premier digital media agency, specializing in paid search, social and programmatic display, Chacka Marketing is passionate about being the first to market with emerging opportunities for our clients. This mentality fuels our consistent year-over-year growth and has been recognized by Inc.5000 as one of the Fastest Growing Private Companies in the U.S. for the last three consecutive years.  As Ad Age’s #1 Best Place to Work 2019, we pride ourselves on carefully crafting a highly motivated, diverse group to retain our innovative client base and uphold an enjoyable work culture.  The formula for our success has been Happy Clients + Happy Employees = Natural Growth.

Think you have what it takes? Submit your resume to resumes@chackamarketing.com today!

CONTACT
 
Chacka Marketing
4301 Anchor Plaza Pkwy. Suite 220
Tampa, FL 33634
(Fountain Square Centre)
1.813.281.1217
Info@ChackaMarketing.com

©Copyright 2019 Chacka Marketing. All rights reserved.